Why Is This The Right Time To Launch An App In The Market

App Development

21
Dec 2020

2645 Views 5 Minute Read

why is this the right time to launch an app in the market

As a business owner, you always have questions about the right time to launch everything, and a mobile app is no exception. There is also the right time to launch a mobile app and now is it. Consider the app market right now and the numerous new entries on any given day.

At the start, you might think to launch it when the app is ready. However, this might not be the right approach as the market has to be in a position to absorb the app in significant numbers to make it worthwhile. Considering the tech giants like Twitter, Airbnb, and Facebook all began during a recession, there are too many opportunities when most businesses are traditionalists.

Let's dig a little deeper to know the reasons for why this is the right time to release an app.

The Hunger for Digitalization is Vast

We are in the digital era more than ever before. The hunger for digitalization is tremendous. Think of all that is happening remotely through various apps. People are working distance totally; school is being done distantly in many spots, and communication is more distant than ever. Considering all this, the outcome is that there is a true desire to adapt to the digital era.

Not too long ago, people were a bit careful about adapting everything digital. They still wanted to visit the bank to deposit checks vs. doing it on phones. People were reluctant to use mobile payment services, such as Venmo. But now the hesitance is out of the window as humans want all digital. Therefore, this is the best time to release an app since there has never been more of a desire to do everything digital than now.

The Talent Pool is Massive

The talent pool & overall app development are the two biggest pieces for launching an app. For your best app idea to come true, you require developers to take that idea & turn it into something functional. Architects, engineers, developers, and more are available, accessible, and ready to create.

The developer talent pool is at a level that it has not been in years. With plenty of big companies cutting costs, developers with a lot of talent are available. They seek to develop the next big thing, and your mobile app could be one of those. This is the perfect time to release an app because you have plenty of skilled app developers out there to make your dream come true.

Moreover, with advanced tools, your development team can use pre-built templates to accelerate the development cycle and be quicker to market. Things like push notifications, pre-built forms, and analytics permits for fast app development enable your team to concentrate on more intricate features, integrations, & functionality.

There Are Many Platforms to Make it Accessible

Not too long back, it was somewhat tough to develop an app & get it out to the crowd on a distribution platform. Today, things are much easier. You have the Google Play Store on Android devices, Apple App Store, and many other platforms. All these distribution platforms enable you to combine a social media presence with the release of many app stores to make your app accessible and known to the audience you try to attract.

With the distribution platforms available, promotion is the other piece of the equation to consider. Social media makes it simpler than ever before to create hype around a mobile app without breaking the marketing bank. You don't require a big marketing budget to post on social media & start to get a following going. The combination of easy distribution channels & social media makes marketing less costly, making it a perfect time to release an app.

Less Competition

Healthy economies tend to generate an immense number of startups. This is due to all the financing & VS alternatives that are many in an upmarket. Well-funded startups pose a severe threat to bootstrappers as they can spend more during the development phase to get a product into the market quicker and more cash on hand for marketing campaigns. In the tech startups' game, the first to market share dominance is bound to win the race.

Those funding alternatives are short at leaving the scrappy bootstrapped startups in a downside economy with an advantage. The secured funding won't be adequate to outperform the competition. Eventually, this means that less competition will penetrate the market during these challenging times.

Everyone's Miser

Like the investors will withdraw from investing in startups during a recession, likewise the rest of the market. By being a startup, you can render the same or improved service at a reduced cost than your competitors, who might have more expenditures. This is an ideal time to steal market share by undermining the competition.

Airbnb is an excellent example of a tech company that began during the worst recession ever observed by the States. Their plan was simple. Provide hosts a way to rent out a part of their housing to make some extra money. On the downside, travelers could save cash on stays than overpriced hotel rooms in the city.

Final Words

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